Partner of DKU:University of Applied Science Zittau/Görlitz
The program is designed to prepare specialists in the field of marketing. Its uniqueness lies in the set of skills and knowledge in strategic planning of advertising and sales promotion, but also in marketing research, developing creative concepts, PR-strategies and full range of digital marketing tools.
The combination of professional competences and foreign language skills give our graduates a significant advantage in employment market. Courses are conducted by lecturers/professors from Germany.Admission
- Marketing strategies
- Digital technologies in marketing
- Sales strategies and consumer behavior
- Business planning
Upon successful completion of the programme you will be able to build a career:
- at marketing departments of local and international companies;
- at advertising and creative agencies;
- at consulting companies;
- in your own business;
- in project and research activities.