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Teachers

E-mail: abdunurova@dku.kz

Personal website:  www.assemabdunurova.com

Asem Abdunurova
Dean of the Faculty of Economics and Entrepreneurship/Associate Professor, PhD in Marketing
Area of research interests

Marketing, digital marketing, consumer behavior, marketing research, digital technologies

Dicsiples taught

Marketing, Strategic marketing, Marketing research

Scientific papers

Problems and prospects of sustainable ecotourism development: a systematic literature review // Central Asian Economic Review. 2022;(6):89−99. https://doi.org/10.52821/2789−4401−2022−6-89−99

Global portrait of a modern tourist: travel trends in marketing // Bulletin of «Turan» University. 2022;(1):166−173. https://doi.org/10.46914/1562−2959−2022−1-1−166−173

Using Deep Learning to Investigate Digital Behavior in Culinary Tourism // Journal of Place Management and Development. England: Emerald Publisher, 2020. — Volume XIV, Issue 1. — P. 43−65. https://doi.org/10.1108/JPMD-03−2020−0022

A Picture Can Tell a Thousand Words: Understanding Visual Digital Contents of Chinese Restaurants // AIRSI2020: Artificial Intelligence, Immersive Technologies, Robots, Social Networks, Internet of Things" (Spain: University of Zaragoza, 2−3 September 2020).

Pre-Purchasing and Post-Purchasing Travel Behavior on social media: The case of Kazakhstan // Journal of Environmental Management and Tourism. Germany: ASERS Publishing, 2020. — Volume XI, Issue 6 (46). — P.1475−1488.

DOI: https://doi.org/10.14505/jemt.11.6 (46).18

Digital behavior of consumers in Kazakhstan: approaches to online purchase and the relation to advertising in social networks (in Russian,) // Central Asian Economic Review (CAER) Narxoz University ISSN 2224 — 5561. 2019.

Problems of using social media in promoting tourism services in Kazakhstan (in Russian) // Bulletin of Turan, No 4 2019.

Theoretical concepts of consumer behavior in tourism: a literature review (in Russian) // Central Asian Economic Review, Narxoz University No 4 (124), 2019.

Digital consumer behavior in tourism: A cross-national analysis in Asian countries //

IACCM-IÉSEG Research Conference 2019 Intercultural competencies for a disruptive VUCA world: Exploring creativity, innovation, resilience & resistance in intercultural research, training & management

31st of October to 2nd of November 2019 — Paris/France IÉSEG School of Management CONFERENCE PROCEEDINGS

Qualitative and quantitative, online and offline methods of investigating consumers' behaviors (in Russian) // International Scientific and Practical Conference: «Marketing and logistics: modern challenges and trends in the information technology era». Turan University 2018.